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Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
  • Everybody Writes Your Go To Guide to Creating Ridiculously Good Content
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive.

Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.

If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.

Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?

Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.

Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.

That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...

And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.

In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.

These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo.

Sections include:

  • How to write better. (Or, for "adult-onset writers": How to hate writing less.)
  • Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.)
  • Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too.
  • Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege.
  • "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting.
  • Content Tools: The sharpest tools you need to get the job done.

Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.



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everybody, writes, guide, creating, ridiculously, content

LeapFrog Mr. Pencil's Scribble & Write

LeapFrog Mr. Pencil's Scribble & Write
  • Explore six activities that introduce writing, drawing and spelling with the help of Mr. Pencil
  • Write numbers, shapes, uppercase letters and lowercase letters step-by-step
  • Use the stylus on the touch screen to trace each step while getting instant feedback from Mr. Pencil, or get creative and draw anything you want
  • After correctly tracing a letter, number or shape, tap the screen to make it come alive with cute animations
  • Practice early spelling by matching letters to their sounds or finding the missing letters to spell simple words
Have fun writing letters, numbers and more with Mr. Pencil’s Scribble & Write! With the help of friendly Mr. Pencil, explore six activities that will introduce writing, drawing and spelling. Step by step, Mr. Pencil will show how to write numbers, shapes, uppercase letters and lowercase letters. Use the stylus on the touch screen to trace the numbers, letters and shapes and Mr. Pencil will provide instant feedback. Tap the screen to make your writing come alive with cute animations. Then get creative and use the stylus to draw anything you want! Mr. Pencil will also introduce early spelling by asking you to match letters to their sounds or to find missing letters to spell simple words. Writing is fun and interactive with Mr. Pencil!

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leapfrog, pencils, scribble, write

How to Write a Lot: A Practical Guide to Productive Academic Writing (Lifetools: Books for the General Public)

How to Write a Lot: A Practical Guide to Productive Academic Writing (Lifetools: Books for the General Public)
  • American Psychological Association APA
All students and professors need to write, and many struggle to finish their stalled dissertations, journal articles, book chapters, or grant proposals. Writing is hard work and can be difficult to wedge into a frenetic academic schedule. In this practical, light-hearted, and encouraging book, Paul Silvia explains that writing productively does not require innate skills or special traits but specific tactics and actions. Drawing examples from his own field of psychology, he shows readers how to overcome motivational roadblocks and become prolific without sacrificing evenings, weekends, and vacations. After describing strategies for writing productively, the author gives detailed advice from the trenches on how to write, submit, revise, and resubmit articles, how to improve writing quality, and how to write and publish academic work.

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write, practical, guide, productive, academic, writing, lifetools, books, general, public

Write. Publish. Repeat. (The No-Luck-Required Guide to Self-Publishing Success) (The Smarter Artist Book 1)

Write. Publish. Repeat. (The No-Luck-Required Guide to Self-Publishing Success) (The Smarter Artist Book 1)

    Writing a novel? Learning indie publishing? This is the self-publishing guide you've been waiting for.

    Write. Publish. Repeat is publishing for beginners and experienced writers alike.

    In 2013, Johnny B. Truant and Sean Platt published 1.5 million words and made their full-time livings as indie authors. In Write. Publish. Repeat., they tell you exactly how they did it: how they created over 15 independent franchises across six publishing imprints and 100+ published works, how they turned their art into a logical, sustainable business, and how any author interested in indie publishing can do the same to build a sustainable, profitable career with their writing.

    Write. Publish. Repeat. explains the current self-publishing landscape and covers the truths and myths about what it means to be an indie author now and in the foreseeable future -- beyond just "how to write a novel" or NaNoWriMo and delving into the brass-tacks realities of indie publishing. It explains how to create books your readers will love and will want to return to again and again. Write. Publish. Repeat. details expert methods for enhancing creativity, building story worlds, characters, and plots, understanding your market (right down to your ideal reader), using the best tools possible to capture your draft, and explains proven best practices for editing. The book also discusses covers, titles, formatting, pricing, and publishing to multiple platforms, plus a bit on getting your books into print (and why that might not be a good idea!). But most importantly, Write. Publish. Repeat. details the psychology-driven marketing plan that Sean and Johnny built to shape their stories into "products" that readers couldn't help but be drawn into -- thus almost automatically generating sales -- and explores ways that smart, business-minded writers can do the same to future-proof their careers.

    This book is not a formula with an easy path to follow. It is a guidebook that will help you build a successful indie publishing career, no matter what type of writer you are ... so long as you're the type who's willing to do the work.

    ˃˃˃ What Indie Authors and Thought Leaders Are Saying:

    "Two of the best in the biz... A gem for aspiring authors."

    -- Hugh Howey

    "I have a pretty popular blog on self-publishing, and I've written a couple of books on the topic myself - meaning I've read a lot on the topic and come across lots of different strategies and approaches to building a loyal audience. For my money, this is the best book on self-publishing out there."

    -- David Gaughran

    "It's tough to find more honest and straight-forward marketing advice than what you'll get from these indie authors."

    -- Jane Friedman, former publisher of Writer's Digest

    "The most important book on self-publishing I've ever read. "

    -- Karol Gajda

    "Consider it the most valuable guide book to publishing success."

    -- Jim Kukral, Author Marketing Club

    You'll Wish You Could Have Read it Years Ago!



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    write, publish, repeat, required, guide, publishing, success, smarter, artist

    Write and Wipe ABC 123 (Scholastic Early Learners)

    Write and Wipe ABC 123 (Scholastic Early Learners)
    • Write and Wipe ABC 123 Scholastic Early Learners
    Write and Wipe ABC 123 shows children how to write the letters of the alphabet (capitals and lower case) and for each letter, provides pictures and words for children to trace. For the numbers, there are objects to count and both the numeral and the number word to trace.



    * Perfect for helping children who are learning to write their letters and numbers.

    * Comes with a wipe-clean pen that clips into the book.

    * The glossy board is easy to wipe clean, so that children can have lots of practice.



    Scholastic Early Learners: Interactive books for hands-on learning. Perfect for babies, toddlers, preschoolers, kindergarteners, and first graders, too!



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    write, scholastic, early, learners

    Squid - Take Notes, Markup PDFs

    Squid - Take Notes, Markup PDFs
    • Natural handwriting - pressure sensitive writing on capable devices
    • Vector graphics - keeps your notes beautiful at any zoom level and on any device
    • Infinite and fixed page sizes
    • PDF import for marking up documents and presentations
    • Select, move, copy, paste, and edit handwriting


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    squid, notes, markup

    I Will Always Write Back: How One Letter Changed Two Lives

    I Will Always Write Back: How One Letter Changed Two Lives
    • Little Brown Books for Young Readers
    The New York Times bestselling true story of an all-American girl and a boy from Zimbabwe and the letter that changed both of their lives forever.

    It started as an assignment. Everyone in Caitlin's class wrote to an unknown student somewhere in a distant place.

    Martin was lucky to even receive a pen-pal letter. There were only ten letters, and fifty kids in his class. But he was the top student, so he got the first one.

    That letter was the beginning of a correspondence that spanned six years and changed two lives.

    In this compelling dual memoir, Caitlin and Martin recount how they became best friends --and better people--through their long-distance exchange. Their story will inspire you to look beyond your own life and wonder about the world at large and your place in it.


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    always, write, letter, changed, lives

    PenAgain Twist 'N Write Pencil, Assorted Colors, 4 Count

    PenAgain Twist 'N Write Pencil, Assorted Colors, 4 Count
    • Has four assorted colors
    • Designed to fit small hands
    • Helps kids learn to write more easily
    • Leads can be refilled
    • Great for home or classroom
    Baumgartens twist-n-write, pencil is specially designed to fit smaller hands and make writing easier. The thick 2mm pencil lead never needs sharpening. Just twist the tip to expose more lead. Kids get excited about the twist-n-write, because it puts the fun back into writing. The pen's wishbone shaped body naturally shapes the fingers into the school-taught "tripod" finger grasp. Whether your kids are doodling or practicing longhand, the soft rubber body and curvy shape are built for comfort. What harry potter books did to get kids reading again, twist-n-write, will do to get them back to the joy of writing and help them focus on their content without worrying about their pencil grip or their writing speed. The twist-n-write, 4-pack has pencils in green, pink, purple and blue.

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    penagain, twist, write, pencil, assorted, colors, count

    LeapFrog Scribble and Write

    LeapFrog Scribble and Write
    • Trace the lights to learn how to write!
    • New writing accuracy feedback and easy-grip stylus
    • Now teaches A-Z and 1-10, Ages 3+ years
    • Product and packaging may vary
    • The batteries are try me and hence needs to be changed, work well and long with Polaroid Batteries
    Trace the lights to learn how to write! Children trace the lights to get practice drawing upper- and lowercase letters and numbers. Scribble & Write provides stroke-by-stroke guidance and has a NEW mode that provides instant accuracy feedback. Best of all, Scribble & Write uses a single retraceable surface for ease of use and portability. Appropriate for children ages 3 years and up.

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    leapfrog, scribble, write

    How to Write Pulp Fiction

    How to Write Pulp Fiction

      Type Hard. Type Fast. Make Dough.



      That was the formula of old-school pulp fiction—plot-driven, popular and gobbled up by a reading public hungry for more.

      And it produced many writers who hammered out a living selling “cash-and-carry” stories and novels. Some of these writers were among the best America has ever produced. Writers like Raymond Chandler, Dashiell Hammett and John D. MacDonald. Others are numbered among the bestselling authors of all time, including Erle Stanley Gardner, Lester Dent, and Frederick Faust (better known by his pen name, Max Brand).

      What were the secrets of these successful pulp writers? And how can any writer, of any genre, use them to produce fiction that sells?

      How to Write Pulp Fiction will teach you:

      • how to be more prolific
      • the secrets of pulp plotting
      • how to elevate your pulp prose
      • the fiction “formulas” of some of the best pulp writers of all time
      • the bestselling genres
      • how to harness the power of the series character
      • the most effective publishing strategies
      • how to market your pulp fiction

      Added bonus! The Start-A-Plot Machine, a brainstorming partner that will help you instantly generate a story or novel idea. You’ll never again wonder what to write next.

      There has never been a better time to be a writer. By tapping into the vibe of the pulp writers of old, and making use of the tools of publication available now, any hard-working writer has a serious shot at realizing steady income from their fiction.

      “James Scott Bell is my go-to writing guru!” - Terri Blackstock, New York Times bestselling writer

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      write, fiction
      Write coverings for all your home, office and business needs..