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Hooked: How to Build Habit-Forming Products
How do successful companies create products people can’t put down?
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
• Practical insights to create user habits that stick. • Actionable steps for building products people love.
• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
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The It’s a 10 Miracle Leave-in Product is an ideal solution for smoothing hair, eliminating frizz, restoring shine, and enhancing natural body. As well, it is an excellent nourishing treatment that can be used alone and/or as a restorative styling product that leaves hair soft and bouncy. Made with numerous natural ingredients our Miracle Leave-in Product works with all hair types to bring out natural luster and manageability while also making hair stronger and healthier with every use.
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
The missing manual on how to apply Lean Startup to build products that customers love
The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing.
If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:
Determine your target customers
Identify underserved customer needs
Create a winning product strategy
Decide on your Minimum Viable Product (MVP)
Design your MVP prototype
Test your MVP with customers
Iterate rapidly to achieve product-market fit
This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia.
Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.
The Product Manager Interview: 164 Actual Questions and Answers
NOTE: This is the NEWER 3rd edition for the book formerly titled PM Interview Questions.
164 Actual PM Interview Questions
From the creator of the CIRCLES Method™, The Product Manager Interview is a resource you don’t want to miss. The world's expert in product management interviews, Lewis C. Lin, gives readers 164 practice questions to gain product management (PM) proficiency and master the PM interview including:
Fully Solved Solutions
The book contains fully solved solutions so readers can learn, improve and do their best at the PM interview. Here are questions and sample answers you'll find in the book:
How would you design an ATM for elderly people?
Should Google build a Comcast-like TV cable service?
Instagram currently supports 3 to 15 second videos. We're considering supporting videos of unlimited length. How would you modify the UX to accommodate this?
How would you go about pricing UberX or any other new Uber product?
Let's say Google created a teleporting device: which market segments would you go after? How would you price it?
Imagine you are the Amazon Web Services (AWS) PM in Sydney. What are the top three metrics you’d look at?
Facebook users have declined 20 percent week over week. Diagnose the problem. How would you fix the issue?
Ideal Complement to Decode and Conquer
Many of you have read the PM interview frameworks revealed in Decode and Conquer, including the CIRCLES™, AARM™ and DIGS™ Methods.
TheProduct Manager Interview is the perfect complement to Decode and Conquer. With over 160 practice questions, you'll see what the best PM interview responses look and feel like.
Brand New Third Edition
Many of the sample answers have been re-written from scratch. The sample answers are now stronger and easier to follow. In total, thousands of changes have made in this brand new third edition of the book.
Preferred by the World's Top Universities
Here's what students and staff have to say about the Lewis C. Lin:
I was so touched by your presentation this morning. It was really helpful.
UNIVERSITY OF MICHIGAN
I can say your class is the best that I have ever attended. I will definitely use knowledge I learned today for future interviews.
I’d like to let you know that your workshop today is super awesome! It’s the best workshop I have been to since I came to Columbia Business School. Thank you very much for the tips, frameworks, and the very clear and well-structured instruction!
UNIVERSITY OF TEXAS AT AUSTIN
I wanted to reiterate how much I enjoyed your workshops today. Thank you so much for taking time out and teaching us about these much-needed principles and frameworks. I actually plan to print out a few slides and paste them on my walls!
CARNEGIE MELLON UNIVERSITY
I'm a very big admirer of your work. We, at Tepper, follow your books like the Bible. As a former associate product manager, I was able to connect your concepts back to my work experience back and Pragmatic Marketing training. I'm really looking forward to apply your teachings.
Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams
O Reilly Media
In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don’t?
This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource.
In three parts, Product Leadership helps you explore:
Themes and patterns of successful teams and their leaders, and ways to attain those characteristics
Best approaches for guiding your product team through the startup, emerging, and enterprise stages of a company’s evolution
Strategies and tactics for working with customers, agencies, partners, and external stakeholders
Supports the Normal Shock-Absorbing Capacity of Joints*
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Supports Healthy Skin*
Ultimate H.A. Formula represents an important breakthrough in healthy aging.* For the first time, an oral substance is available that supports youthful skin, joint flexibility and mobility.*
Ultimate H.A. Formula contains ingredients that foster healthy aging of our skin and joints. Widely known as the "Molecule of Youth," Hyaluronic Acid (H.A.) is largely found in our skin and is critical for skin moisture. It influences elasticity and therefore wrinkling of the skin. Additionally, H.A. addresses oxidative stress in our skin by scavenging free radicals that are unleashed by ultraviolet rays from the sun. Equally important, H.A. is abundant in the vitreous humor of our eyes and the synovial fluid of our joints. In the joints it helps to maintain viscosity and lubrication, essentially acting as a shock absorber between moving bones. Research also shows the potential of H.A. in its role neutralizing free radicals in sensitive areas where articular cartilage is found.* As a result of normal aging, levels of H.A. diminish, often leading to less youthful skin and joints.
Classic square cargo duffel has a large main packing compartment and 2 large side zippered pockets
Exterior zip pocket on center front holds quick-access items
Adjustable length shoulder strap, top and side handles offers versatile handling options
Heavy-duty 600 denier construction
Includes limited manufacturer's warranty
Whether it's a workout at the gym or a weekend away, you need a duffle that is the perfect travel companion. We designed this multipurpose duffle with a U-shaped opening that reveals a spacious interior so you can pack all your needed belongings. Two outside pockets can store shoes, toiletries or sweaty gear. The front zippered slip pocket is the perfect size for travel documents, keys or a phone. Two handles and a removable shoulder strap make this bag easy to carry. The locker room-friendly polyester fabric makes wipe-downs a breeze.
BAFX Products 34t5 Bluetooth OBDII Scan Tool for Android Devices
ONLY the BAFX Products® OBD Reader REALLY works on ALL vehicles located in the USA 1996 & Newer! Many cheaper versions have trouble with the J1850 & CAN protocols even though they SAY they work. Many people buy cheap first but always end up buying ours, because ours works!
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Read & Clear diagnostic trouble codes for the check engine light, both generic & manufacturer specific codes. Get REAL-TIME sensor information right on your phone! EOT, RPM, Speed, DPF Temp, Balance Rates, O2 Readings & so MUCH more! Even pre-test for emissions testing! Get your 1/8, 1/4, 1/2 & 1 Mile times right on your phone!
Works with Bluetooth enabled Android devices & Windows PC's. Arrives with DEMO software for PC's. NOT FOR USE WITH iOS DEVICES! If you are NOT located in the USA, contact BAFX Products® FIRST to ensure compatibility in your country!
2 (TWO!) Year Manufacturer Warranty against defects*! Problems beyond 2 Years? Please, still contact us!
BEWARE OF IMITATORS!
The BAFX Products® Scan Tool works on ALL vehicles located in the USA that are model year 1996 or newer! We GUARANTEE IT!
Many tools CLAIM to work on all vehicles but have problems with the J1850 & CAN protocols. Ours doesn't. Ours works on ALL protocols AND we actually mean it! People try the cheaper ones but then buy ours, because ours works.
The BAFX Products® adapter will: Last longer, have more stable connections, give faster data rates & work smoother on ALL vehicles compared to our competitors. We also provide TOP NOTCH support. Have a question? Problem? Let us know, we WILL answer or fix the problem.
NOT COMPATIBLE WITH iOS DEVICES!
To use the OBD reader you will need to install a 3rd party app from the Android Store or online. Apps range in price from $0 - $5 with specialty apps costing up to $60. PC programs range from $0 - $50. Contact BAFX Products® for a list of apps
When used with proper software, you can: •Read OBDII Check Engine Light Codes •Reset the CEL •Pull MANY other sensor readings •Graph sensor readings •PREPARE FOR EMISSIONS TESTING •And SO much more! •2 (Yes, TWO!) Year Warranty!* Problems beyond 2 years? Still, contact us!
Examples of sensor readings: O2 Readings, EOT, EGT, Throttle, Boost, Speed, Fuel Trim, DPF Temp, Balance Rates & MUCH more!
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IF NOT LOCATED IN THE USA: CONTACT US before ordering to ensure it will work in your country! We ONLY guarantee it will work on vehicles located in certain countries!
*Warranty ONLY valid if purchased from BAFX Products or authorized dealer
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