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Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
  • Creativity Inc
NEW YORK TIMES BESTSELLER | NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Huffington Post • Financial Times • Success • Inc. • Library Journal

From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, the Academy Award–winning studio behind Inside Out and Toy Story, comes an incisive book about creativity in business and leadership—sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath. Fast Company raves that Creativity, Inc. “just might be the most thoughtful management book ever.”


Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.”

For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, WALL-E, and Inside Out, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable.

As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on leadership and management philosophies that protect the creative process and defy convention, such as:

• Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better.
• If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead.
• It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them.
• The cost of preventing errors is often far greater than the cost of fixing them.
• A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.

Praise for Creativity, Inc.

“Over more than thirty years, Ed Catmull has developed methods to root out and destroy the barriers to creativity, to marry creativity to the pursuit of excellence, and, most impressive, to sustain a culture of disciplined creativity during setbacks and success.”—Jim Collins, co-author of Built to Last and author of Good to Great

“Too often, we seek to keep the status quo working. This is a book about breaking it.”—Seth Godin

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Creativity: Flow and the Psychology of Discovery and Invention

Creativity: Flow and the Psychology of Discovery and Invention
  • Creativity Flow and the Psychology of Discovery and Invention

The classic study of the creative process from the national bestselling author of Flow

creativity is about capturing those moments that make life worth living. Legendary psychologist Mihaly Csikszentmihalyi reveals what leads to these moments—be it the excitement of the artist at the easel or the scientist in the lab—so that this knowledge can be used to enrich people's lives. Drawing on nearly one hundred interviews with exceptional people, from biologists and physicists, to politicians and business leaders, to poets and artists, as well as his thirty years of research on the subject, Csikszentmihalyi uses his famous flow theory to explore the creative process. He discusses such ideas as why creative individuals are often seen as selfish and arrogant, and why the "tortured genius" is largely a myth. Most important, he explains why creativity needs to be cultivated and is necessary for the future of our country, if not the world.



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creativity, psychology, discovery, invention

Creativity Rules: Get Ideas Out of Your Head and into the World

Creativity Rules: Get Ideas Out of Your Head and into the World

    International bestselling author and Stanford University professor Tina Seelig adapts her wildly popular creativity course to a practical guide on how to put your best ideas into action.

    For the past fifteen years, Professor Tina Seelig has taught her Stanford students how to creatively unleash their unique entrepreneurial spirits. In Creativity Rules, she shares this wisdom, offering inspiration and guidance to transform ideas into reality.

    Readers will learn how to work through the four steps of The Invention Cycle: Imagination (envisioning things that do not yet exist), Creativity (applying your imagination to address a challenge), Innovation (applying creativity to generate unique solutions), and Entrepreneurship (applying innovation, to bring ideas to fruition, where our ideas then gain the power to inspire the imaginations of others). Using each step to build upon the last, you can create something much complex, interesting, and powerful.

    Creativity Rules provides the essential knowledge to take a compelling idea and transform it into something extraordinary.



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    creativity, rules, ideas, world

    The Origins of Creativity

    The Origins of Creativity

      An eloquent exploration of creativity, The Origins of Creativity grapples with the question of how this uniquely human expression―so central to our identity as individuals and, collectively, as a species―came about and how it has manifested itself throughout the history of our species.

      In this profound and lyrical book, one of our most celebrated biologists offers a sweeping examination of the relationship between the humanities and the sciences: what they offer to each other, how they can be united, and where they still fall short. Both endeavours, Edward O. Wilson reveals, have their roots in human creativity―the defining trait of our species.

      Reflecting on the deepest origins of language, storytelling, and art, Wilson demonstrates how creativity began not ten thousand years ago, as we have long assumed, but over one hundred thousand years ago in the Paleolithic age. Chronicling this evolution of creativity from primate ancestors to humans, The Origins of Creativity shows how the humanities, spurred on by the invention of language, have played a largely unexamined role in defining our species. And in doing so, Wilson explores what we can learn about human nature from a surprising range of creative endeavors―the instinct to create gardens, the use of metaphors and irony in speech, and the power of music and song.

      Our achievements in science and the humanities, Wilson notes, make us uniquely advanced as a species, but also give us the potential to be supremely dangerous, most worryingly in our abuse of the planet. The humanities in particular suffer from a kind of anthropomorphism, encumbered by a belief that we are the only species among millions that seem to matter, yet Wilson optimistically reveals how researchers will have to address this parlous situation by pushing further into the realm of science, especially fields such as evolutionary biology, neuroscience, and anthropology.

      With eloquence and humanity, Wilson calls for a transformational "Third Enlightenment," in which the blending of these endeavors will give us a deeper understanding of the human condition and our crucial relationship with the natural world.

      6 illustrations

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      origins, creativity

      The Creativity Challenge: Design, Experiment, Test, Innovate, Build, Create, Inspire, and Unleash Your Genius

      The Creativity Challenge: Design, Experiment, Test, Innovate, Build, Create, Inspire, and Unleash Your Genius
      • Adams Media
      As seen on Inc.com

      Discover your "Aha" moment--right now!

      What's the best way to become more creative? Just change how you think! This book challenges you to go against your default ways of thinking in order to write, design, and build something extraordinary. Featuring more than 100 challenges, exercises, and prompts, each page guides you as you push past the way you normally see the world and uncover all-new possibilities and ideas. The Creativity Challenge teaches you that you already have immense creative potential in you--you just need to tap into it.

      Whether you're feeling stumped or uninspired, these creativity prompts will help you ditch typical thinking patterns and finally unleash the possibilities hidden within your mind.

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      creativity, challenge, design, experiment, innovate, build, create, inspire, unleash, genius

      The Little Spark - 30 Ways to Ignite Your Creativity

      The Little Spark - 30 Ways to Ignite Your Creativity
      • The Little Spark - 30 Ways to Ignite Your Creativity
      • Book includes 30 fun exercises and motivating ideas
      • Learn what your creative passions are and how to use them
      • Live a more creative life by doing what you love
      • By artist and designer Carrie Bloomston
      You were born with a creative spark inside. Do you look at yourself now and wonder if the spark has gone out? Ignite that inner fire with the 30 engaging exercises, fun activities, inspirational images, and motivating ideas in this book. Learn what your Little Spark of creative passion looks like, how to capture it, and how to make room for it in your life. Read the book cover-to-cover and use it as a month-long creative roadmap, or just dip into the exercises as your time and inclination allow. Either way, you will change your life.

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      little, spark, ignite, creativity

      Creativity: Unleashing the Forces Within (Osho Insights for a New Way of Living)

      Creativity: Unleashing the Forces Within (Osho Insights for a New Way of Living)
      • Creativity Unleashing the Forces Within

      As Osho points out in the foreward to this book, historically, the creative person has been all but forced to rebel against the society.

      But nowadays, the situation has dramatically changed. In today's world, the ability to respond creatively to new challenges is demanded of everybody, from corporate CEOs to "soccer moms." Those whose toolbox for dealing with life includes only what they have learned in the past from their parents and their teachers are at a distinct disadvantage both in their relationships and in their careers. Making a switch from imitative and rule-bound behavior to creative innovation and flexibility requires a profound change in our attitudes about ourselves and our capabilities.

      Creativity is a handbook for those who understand the need to bring more creativity, playfulness, and flexibility to their lives. It's a manual for thinking "outside the box"-and learning to live there as well.



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      creativity, unleashing, forces, within, insights, living

      Journal Sparks: Fire Up Your Creativity with Spontaneous Art, Wild Writing, and Inventive Thinking

      Journal Sparks: Fire Up Your Creativity with Spontaneous Art, Wild Writing, and Inventive Thinking
      • Storey Publishing LLC
      2018 Teachers' Choice Award Winner
      2017 Mom's Choice Awards Winner


      Using words, drawing, collage, and observation-based list-making, award-winning author Emily K. Neuburger highlights the many paths into journaling. Her 60 interactive writing prompts and art how-tos help you to expand your imagination and stimulate your creativity. Every spread invites a new approach to filling a page, from making a visual map of a day-in-my-life to turning random splotches into quirky characters for a playful story. ​It’s the perfect companion to all those blank books and an ideal launchpad to explore creative self-expression and develop an imaginative voice — for anyone ages 10 to 100!


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      journal, sparks, creativity, spontaneous, writing, inventive, thinking

      Zig Zag: The Surprising Path to Greater Creativity

      Zig Zag: The Surprising Path to Greater Creativity
        A science-backed method to maximize creative potential in any sphere of life

        With the prevalence of computer technology and outsourcing, new jobs and fulfilling lives will rely heavily on creativity and innovation. Keith Sawyer draws from his expansive research of the creative journey, exceptional creators, creative abilities, and world-changing innovations to create an accessible, eight-step program to increasing anyone's creative potential. Sawyer reveals the surprising secrets of highly creative people (such as learning to ask better questions when faced with a problem), demonstrates how to come up with better ideas, and explains how to carry those ideas to fruition most effectively.

        This science-backed, step-by step method can maximize our creative potential in any sphere of life.

        • Offers a proven method for developing new ideas and creative problem-solving no matter what your profession
        • Includes an eight-step method, 30 practices, and more than 100 techniques that can be launched at any point in a creative journey
        • Psychologist, jazz pianist, and author Keith Sawyer studied with world-famous creativity expert Mihaly Csikszentmihalyi

        Sawyer's book offers a wealth of easy to apply strategies and ideas for anyone who wants to tap into their creative power.



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        surprising, greater, creativity

        Steal Like an Artist: 10 Things Nobody Told You About Being Creative

        Steal Like an Artist: 10 Things Nobody Told You About Being Creative
        • 10 Things nobody told you about being creative!
        • A collection of positive messages and exercises to realize your artistic side
        • An inspiring and entertaining read
        • By artist and writer Austin Kleon
        • A New York Times Best-seller
        You don’t need to be a genius, you just need to be yourself. That’s the message from Austin Kleon, a young writer and artist who knows that creativity is everywhere, creativity is for everyone. A manifesto for the digital age, Steal Like an Artist is a guide whose positive message, graphic look and illustrations, exercises, and examples will put readers directly in touch with their artistic side.

        When Mr. Kleon was asked to address college students in upstate New York, he shaped his speech around the ten things he wished someone had told him when he was starting out. The talk went viral, and its author dug deeper into his own ideas to create Steal Like an Artist, the book. The result is inspiring, hip, original, practical, and entertaining. And filled with new truths about creativity: Nothing is original, so embrace influence, collect ideas, and remix and re-imagine to discover your own path. Follow your interests wherever they take you. Stay smart, stay out of debt, and risk being boring—the creative you will need to make room to be wild and daring in your imagination.


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