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Recovery: Freedom from Our Addictions

Recovery: Freedom from Our Addictions

    A guide to all kinds of addiction from a star who has struggled with heroin, alcohol, sex, fame, food and eBay, that will help addicts and their loved ones make the first steps into recovery

    “This manual for self-realization comes not from a mountain but from the mud...My qualification is not that I am better than you but I am worse.” Russell Brand

    With a rare mix of honesty, humor, and compassion, comedian and movie star Russell Brand mines his own wild story and shares the advice and wisdom he has gained through his fourteen years of recovery. Brand speaks to those suffering along the full spectrum of addiction―from drugs, alcohol, caffeine, and sugar addictions to addictions to work, stress, bad relationships, digital media, and fame. Brand understands that addiction can take many shapes and sizes and how the process of staying clean, sane, and unhooked is a daily activity. He believes that the question is not “Why are you addicted?” but "What pain is your addiction masking? Why are you running―into the wrong job, the wrong life, the wrong person’s arms?"

    Russell has been in all the twelve-step fellowships going, he’s started his own men’s group, he’s a therapy regular and a practiced yogi―and while he’s worked on this material as part of his comedy and previous bestsellers, he’s never before shared the tools that really took him out of it, that keep him clean and clear. Here he provides not only a recovery plan, but an attempt to make sense of the ailing world.

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    recovery, freedom, addictions

    Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition

    Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
    • Used Book in Good Condition
    A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand

    From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.

    • Features more than 30 all-new case studies showing best practices and world-class
    • Updated to include more than 35 percent new material
    • Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

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    designing, brand, identity, essential, guide, whole, branding, edition

    The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand

    The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand
      A fundamental paradigm shift has occurred in marketing and branding. Today the most successful CEOs, executives, entrepreneurs and enterprises set their sites on developing a long-term platform instead of a short-term strategy that supports and builds buzz for their personal or business brand. That’s really the key to the new business mindset — the recognition that branding and marketing are an ongoing, steady stream of small efforts, not a series of gigantic pushes. Social media, blogging and other business development activities — both online and off — are about the persistent, ongoing process of building a platform, creating credibility and increasing the number of people that you funnel into your potential client and network pipeline.

      Converting those people into clients or fans may take a month, a year or two years, but the new mindset leads you to strategies that will keep that pipeline full. In short, you need to start a bunch of small fires to keep your brand burning hot. How can today’s CEOs, executives and entrepreneurs keep these fires going and powerfully get their messages across, motivate others to action and be authentic — all while simultaneously shepherding initiatives from creation to implementation in high-demand markets?

      CEO, executive and team branding are key factors that enable effective leaders to achieve peak performance, gain greater influence in their industries and generate increased engagement within their companies. By creating a brand (business or personal) by design instead of default, leaders and companies bring their brand promise into every interaction across the board.

      A personal, team or business brand is not just a single statement or a clever quip but a multilayered, congruent narrative told across multiple channels — online and off — within the organization and to the business community at large. The power is in knowing how to tell the story.

      The book will introduce CEOs and executives in Fortune 500 companies and entrepreneurs in SMBs to the SMG Brand Mapping Process©, a process that will
      guide them in creating personal, team and business brands that work in harmony and parallel with each other.

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      brand, mapping, strategy, design, build, accelerate, brand

      The Brand Gap: Revised Edition (AIGA Design Press)

      The Brand Gap: Revised Edition (AIGA Design Press)
        THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:

        • the new definition of brand
        • the five essential disciplines of brand-building
        • how branding is changing the dynamics of competition
        • the three most powerful questions to ask about any brand
        • why collaboration is the key to brand-building
        • how design determines a customer’s experience
        • how to test brand concepts quickly and cheaply
        • the importance of managing brands from the inside
        • 220-word brand glossary

        From the back cover:
        Not since McLuhan’s THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding—a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly “get it.” This deceptively simple book offers everyone in the company access to “the most powerful business tool since the spreadsheet.”

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        brand, revised, edition, design, press

        Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible

        Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible
          Amazon #1 Bestseller in Public Relations and Sales & Selling for Small Business
          Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing—brand identity. Does yours stand out from the crowd?

          With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company.

          Whether you lead a growing company, or are just starting out, Brand Identity Breakthrough will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling more—and at higher prices—giving the customers exactly what they want and sending your profits through the roof.
          In Brand Identity Breakthrough, you will learn…

          •How to incorporate a unique selling proposition into your branding
          •The best methods for selling products to customers as a small business
          •How to use business storytelling to sell products in both physical and online marketplaces

          Table of Contents

          Section I: Why Identity Matters
          Chapter 1: Can You Tell a Good Story? (The Importance of Business Storytelling)
          Chapter 2: When Good Ideas Fail
          Chapter 3: Why Entrepreneurs Fail to See Their Own Value
          Chapter 4: Why Others Fail to See Your Value

          Section II: Creating Your Brand Identity
          Chapter 5: Uncovering Your Core Values
          Chapter 6: Developing a Unique Selling Proposition
          Chapter 7: Crafting Your Personality Profile
          Chapter 8: Knowing Your Target Audience

          Section III: Telling Your Story to the World
          Chapter 9: How to Sell Who You Are (Your Brand Identity as a Sales Pitch)
          Chapter 10: How to Speak with Clarity, Authority, & Authenticity
          Chapter 11: How to Display Your Character Through Writing
          Chapter 12: How to Educate Your Audience About Your Brand Identity

          Section IV: Brand Identity Case Studies
          Case Study #1: From Consultant to Concierge with Productized Services
          Case Study #2: Pre-Seeding a Two-Sided Marketplace for Launch
          Case Study #3: Turning a Charitable Project into a Profitable Movement
          Case Study #4: Skyrocketing a Personal Brand through Narrative Focus
          Case Study #5: Embracing Personality in a Technical Niche

          Section V: Resources for Prospective Entrepreneurs
          Appendix 1: Entrepreneurial Terms Defined
          Appendix 2: 50 Useful Starting Questions for New Entrepreneurs
          Appendix 3: Making Money Online

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          brand, identity, breakthrough, craft, companys, unique, story, products, irresistible

          Building a StoryBrand: Clarify Your Message So Customers Will Listen

          Building a StoryBrand: Clarify Your Message So Customers Will Listen

            New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.

            Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

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            building, storybrand, clarify, message, customers, listen

            How Brands Grow: What Marketers Don't Know

            How Brands Grow: What Marketers Don't Know
            • Oxford University Press, USA
            This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.

            The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

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            brands, marketers

            Lucky Brand Women's Basel Boot, Toffee, 9 M US

            Lucky Brand  Women's Basel Boot, Toffee, 9 M US
            • Low, casual ankle boot with dual zippers at sides,Upper suede leather, synthetic lining, stacked heel and rubber outsole.
            • Easy-on heel loop
            • Stacked block heel
            • Metal zippers. 1.2 inch heel height
            Step out in style with the chic assistance of the BASEL toffee casual booties from LUCKY BRAND.

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            lucky, brand, womens, basel, toffee

            BRAND'S Essence of Chicken Drink, 13.8 Fluid Ounce.

            BRAND'S Essence of Chicken Drink, 13.8 Fluid Ounce.
            • Specially formulated for easy absorption and digestion by the body
            • It is free of fats and cholesterol and has no preservatives added
            • It may be consumed straight from the bottle at room temperature, chilled or warned according to one's preference.
            Brand's essence of chicken drink is a natural consommé, concocted by Mr. H w brand, the head chef of the royal kitchen for king George iv of England. It is an extract of fine quality chicken and had helped the ailing king regain his health. In 1835, after his retirement from the royal kitchen, Mr. Brand opened a store to serve this elegant and palatable broth to the public. He called this unique broth 'essence of chicken'. Brand's essence of chicken drink has been serving consumers all over the world for 180 years.

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            brands, essence, chicken, drink, fluid, ounce

            Designing Brand Identity: An Essential Guide for the Whole Branding Team

            Designing Brand Identity: An Essential Guide for the Whole Branding Team

              Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration.

              • 3 sections: brand fundamentals, process basics, and case studies.
              • Over 100 branding subjects, checklists, tools, and diagrams.
              • 50 case studies that describe goals, process, strategy, solution, and results.
              • Over 700 illustrations of brand touchpoints.
              • More than 400 quotes from branding experts, CEOs, and design gurus.

              "Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders—global and local. It's an essential reference for implementing an entire brand system."
              - Carlos Martinez Onaindia, Global Brand Studio Leader, Deloitte

              "Alina Wheeler explains better than anyone else what identity design is and how it functions. There's a reason this is the 5th edition of this classic."
              - Paula Scher, Partner, Pentagram

              "Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it's been my blueprint for using design to impact people, culture, and business."
              - Alex Center, Design Director, The Coca-Cola Company

              "Alina Wheeler's book has helped so many people face the daunting challenge of defining their brand."
              - Andrew Ceccon, Executive Director, Marketing, FS Investments

              "If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible."
              - Olka Kazmierczak, Founder, Pop Up Grupa

              "The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted."
              - Jennifer Francis, Director of Marketing, Communications, and Visitor Experience, Louvre Abu Dhabi

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              designing, brand, identity, essential, guide, whole, branding
              Brand coverings for all your home, office and business needs..